Status and Details

This page provides information about this version of this document, including:

Its status (whether it is current, historic, or comes into effect in the future);
Approval, effective (implementation), and expiry dates;
Relevant staff and their contact details; and
A summary of changes from the previous version.

Marketing Policy

Show Field Notes

Status	Current	Indicates if this version of the document is in effect (Current), yet to come into effect (Future), or expired (Historic).
Effective Date	26th February 2025	This is the date on which this version of the document came into effect.
Review Date	26th February 2028	The next review of this document is scheduled to commence on this date.
Approval Authority	Vice-Chancellor	The noted authority approved this is version of the document.
Approval Date	26th February 2025	This is the date on which this version of the document was approved by the authorised authority.
Expiry Date	30th June 2025	This is the date on which this version expires. It may still apply, conditionally, after this date.
Implementation Officer	Kimberley Pickens Chief Marketing and Communications Officer	This is the officer generally responsible for day to day administrative matters.
Responsible Executive	Shannon Holborn Vice-President Global and External Relations	This is the senior officer with responsibility for the document.
Enquiries Contact	Shannon Holborn Vice-President Global and External Relations Marketing, Media and Communications	General enquiries should be directed to the officer/area listed.

Summary of Changes from Previous Version

The Marketing Policy was reviewed as part of the scheduled review cycle, and to complete an overdue action from the 2022 ESOS audit.

The policy was amended to make clear the roles of CDU Global and CDU Marketing in ensuring that marketing to domestic and international student cohorts respectively clearly states the intended audience, and that the information is consistent and accurate.

The responsibilities of CDU Global were streamlined to remove content which is outside the scope of the policy.

Lastly, a new clause was added with information about talent release forms and the use of the CDU image gallery.

Clauses Amended:Policy: All